The Internet World has been buzzing about the Nokia Lumia 525 for some time now ever since it passed through the Chinese regulator – TENAA for approval.Nokia has made the device official by posting details about the device on its Official Webpage and releasing a Youtube Video on the new device.
The Nokia Lumia 520 has done excellent in emerging markets where cost is amongst the most important factors that affect the sales of the phones. The Lumia devices run amazingly smooth even on low end hardware with only 512 MB of RAM, thanks to Microsoft Windows 8. This speed and smoothness has allowed Nokia to create a major impact over the low-end market. The Lumia 525 mostly feels like a gradual upgrade over the Lumia 520 with the most significant upgrade being the increase in on device RAM. The higher memory will definitely expand the device’s capabilities to now run memory rich applications with ease.
Although no details on the availability and pricing have been made available on its official page, Nokia Lumia Singapore has posted the price on its FaceBook page to be SGD 249.00 that should be about USD 200 for the 8 GB variant. This is slightly expensive than the Moto G – 8 GB variant that is priced at USD 179. It is to be noted that the Lumia device however has a slot for expandable memory unlike the Moto G.
|Moto G||Lumia 525|
|Display||4.5-inch LCD, HD (1280 x 720), 326ppi||4-inch IPS LCD display (800 x 480), 235 ppi|
|Processor||Qualcomm Snapdragon 400, quad-core @ 1.2GHz, Adreno 305||Qualcomm Snapdragon S4, Dual-core @ 1GHz|
|RAM||1 GB||1 GB|
|Internal Memory||8 GB / 16 GB||8 GB|
|Card Slot||N/A||Micro SD upto 64 GB|
|Camera||5 MP rear LED flash, 1.3 MP front||5 MP rear, No Secondary|
|OS||Android OS v 4.3 with guaranteed update to 4.4||Windows 8|
|Price||Rs 12000 / Rs 13500 (expected)||Rs 12000 / Rs 13500 (expected)|
|Battery||2070 mAh||1430 mAh|
A head to head comparison of the two new devices set to hit the emerging markets shows that the Moto G clearly triumphs over the Lumia 525 in the specs race with a richer display, better battery and a front Camera. The Moto G also provides a slightly higher clocked processor. It is however known that Windows powered phones require lesser hardware to provide similar quality of experience as on Androids. Nokia has also been able to capture a lot of fans with the Lumia 520 in the entry segment with its colourful variants and the ability to customise the phones daily with equally colourful snap on shells. Motorola has matched them in this game by making shells to add colour to your phones available as soon as the Moto G went on sale. It will be interesting to see if the Nokia Lumia 525 can triumph over the low segment Android competitor in the coming months.